Brand Work

Client: Nike

Nike wanted a story on one of China's top b-girls to complement its campaign for the Nike Air Sesh, a shoe designed for dancers. The challenge was to develop an angle that the Beijing videography team could use as a foundation for their accompanying video. The final piece article focuses on how the dancer integrates martial arts techniques with fairy tale motifs.

Client: Re:think @ The Atlantic x Tito’s Vodka

The Atlantic’s marketing arm, Re:think, wanted a multimedia Q&A with Amy Lukken, the "chief joyologist" at Tito’s Vodka. The pieces highlights how Tito’s integrates altruism into its corporate ethos.

Client: Louis Vuitton

A snapshot of Taipei’s vast culinary spectrum—from high-end restaurants to popular street food vendors. Over 200 listings and select features were written for Louis Vuitton’s inaugural Taipei guide, which is currently out of print.